Who it's for?

Founders unsure how to articulate their audience, promise, or differentiators.

Customer prep

• Receives the Brand Clarity Canvas template
• Receives the Brand Clarity how‑to guide

Customer’s role

• Fill in the Brand Clarity Canvas (audience, pains, promise, proof points, tone, differentiators) using the provided template + how-to guide.
• Share 2–3 competitor references and 5 screenshots of current assets.
• Be ready to discuss where you feel stuck or unclear.

Note: If you cannot prepare a draft canvas, the coach can take you step by step from scratch for an additional $300.

Coach’s role

• Review your prep in advance.
• Facilitate a 1–1.5h focused workshop to sharpen and complete the canvas.
• Produce a polished 1‑page Brand Clarity Canvas afterward.

Who it's for?

Founders who need to test if their idea resonates before investing further.

Customer prep

• Receives the Pitch Craft how‑to guide
• Receives the Pitch Craft template

Customer’s role

• Draft a first pitch (headline + 30‑sec elevator) using the provided how‑to guide.
• Pick a test segment (10–20 people) and commit to 3–5 short conversations or outreach attempts.
• Log verbatims, objections, and responses in the template.

Note: If you cannot prepare a draft pitch, the coach can guide you step by step from scratch for an additional $300.

Coach’s role

• Review your draft and test logs.
• Facilitate a 1–1.5h co‑writing workshop to edit and sharpen the pitch.
• Provide objection crib sheets, signal log, and scripts.
• Deliver written feedback and next‑step notes after first test.

Who it's for?

Founders who’ve gathered early signals and now need to define the smallest proof.

Customer prep

• Receives the MVP One‑Pager template
• Receives the MVP Scope how‑to guide

Customer’s role

• Bring results from pitch tests.
• List candidate workflows/promises and what you think must be included.
• Commit to a single success metric.

Note: If you cannot prepare a draft scope, the coach can guide you step by step from scratch for an additional $600.

Coach’s role

• Facilitate a 2–3h scope‑definition session to cut vanity scope.
• Provide the MVP One‑Pager template.
• Stress‑test assumptions and tidy the one‑pager afterward.

Who it's for?

Founders ready to ship and learn fast in public.

Customer’s role

• Build the MVP defined in scope (coach doesn’t design/code).
• Publish 1 public update per week using provided outlines.
• Run outreach to 20 contacts (10 warm, 10 cold).
• Track signals (traffic, replies, signups) in the metric board.

Coach’s role

• Weekly planning + retro sessions (1h each).
• Co‑write public post drafts live in session.
• Review outreach scripts and metric updates async (≤1h/week).
• Keep you accountable to scope discipline and public cadence.

Who it's for?

Founders ready to ship and learn fast in public.

Customer prep

• Confirm MVP scope and success metric
• Share any existing audience channels and warm contacts

Customer’s role

• Build and ship the MVP (coach doesn’t design/code)
• Publish one public update per week using provided outlines
• Run outreach to at least 20 contacts (10 warm, 10 cold)
• Track traffic, replies, and sign-ups in the metric board

Coach’s role

• Provide a structured launch plan and cadence
• Co-write public posts live during weekly sessions
• Review outreach scripts and iterate based on signals
• Maintain the metric board and run iteration loops

Who it's for?

SMEs with a live product that isn’t resonating and need a quick diagnostic.

Customer prep

• Provide existing positioning docs (Brand Clarity Canvas, value prop, personas)
• Share post-launch data (metrics, feedback, reviews)

Customer’s role

• Send requested inputs (docs + data)
• Attend a 30‑min review call

Coach’s role

• Run AI‑assisted cold analysis of positioning and market response
• Identify gaps in clarity, target fit, and PMF signals
• Write an Audit Report + decision framework (continue, refine, or pivot)
• Host review call with recommendations (≤30 min)

Who it's for?

SMEs with fuzzy or outdated positioning needing sharper value articulation.

Customer prep

• Provide competitor references and market feedback if available
• Share investor or customer comments that suggest unclear value

Customer’s role

• Join a 60–90 min positioning workshop
• Review the final positioning document

Coach’s role

• Facilitate a co‑writing workshop to refine target, pains, promise, differentiators
• Use AI to benchmark language against customer feedback and competitors
• Deliver a polished one‑pager (Brand Clarity Canvas or equivalent)
• Add commentary on standout messaging points

Who it's for?

SMEs with real users but friction in activation, retention, or support.

Customer prep

• Share any usage data, funnel metrics, or customer feedback (even anecdotal)
• Invite a representative from product/dev/support to join session

Customer’s role

• Participate in a cross‑team mapping workshop
• Review output diagram + recommendations

Coach’s role

• Facilitate mapping of user journey + delivery pipeline
• Use AI to scan support tickets/analytics for bottleneck patterns
• Create a Value Delivery Diagram highlighting friction points
• Summarize findings + quick‑win fixes

Who it's for?

SMEs with stalled traction or unclear next bets needing iterative momentum.

Customer prep

• Provide backlog ideas, feedback logs, or recent metrics
• Choose a focus area for the iteration (growth, retention, roadmap, feedback, etc.)

Customer’s role

• Join short kickoff/check‑in calls (~1h/week)
• Execute agreed actions (build, publish, test)
• Share data for review

Coach’s role

• Plan each iteration with a clear focus (feedback loop, roadmap, growth experiments, etc.)
• Use AI to synthesize feedback, prioritize backlog, or draft experiment content
• Provide weekly iteration outputs (roadmap update, feedback insights, or experiment results)
• Deliver next‑step action plan at close

Who it's for?

SMEs preparing to raise funds or update investors.

Customer prep

• Provide metrics, past decks, and roadmap notes
• Share desired investor message or ask

Customer’s role

• Join a 60‑min kickoff workshop
• Review draft outputs and provide data corrections

Coach’s role

• Outline investor narrative (problem, traction, roadmap, ask)
• Use AI to draft charts, slides, or summaries from data
• Curate and refine into a professional Investor Pack: Pitch Deck, PMF Signals Summary, Roadmap snapshot
• Ensure narrative aligns with investor expectations