Brand & Product Position Sprint
Who it's for?
SMEs with fuzzy or outdated positioning needing sharper value articulation.
Customer prep
- Provide competitor references and market feedback if available
- Share investor or customer comments that suggest unclear value
Customer’s role
- Join a 60–90 min positioning workshop
- Review the final positioning document
Coach’s role
- Facilitate a co‑writing workshop to refine target, pains, promise, differentiators
- Use AI to benchmark language against customer feedback and competitors
- Deliver a polished one‑pager (Brand Clarity Canvas or equivalent)
- Add commentary on standout messaging points